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Customer support in the AI era requires more than automation. It requires responsibility
Beesender is a customer support platform for organizations that scale AI without losing control, accountability, or trust.
AI answers questions. People remain responsible for outcomes.
What changes when AI enters customer support
AI improves speed and scale – but it also introduces new operational and reputational risks.
AI scales faster than human control
Speed without oversight creates blind spots.
AI can generate responses instantly and at massive scale.
Human teams cannot realistically monitor, validate, or review every AI-generated interaction in real time.
Unchecked speed becomes operational risk.
Responsibility becomes blurred
When everyone is involved, no one is accountable.
When AI prepares responses, agents send them, and systems automate decisions, responsibility becomes fragmented.
In critical moments, companies still carry full accountability – regardless of how the response was created.
Errors become rarer – and more dangerous
Fewer mistakes. Higher consequences.
As AI accuracy improves, human vigilance drops.
This paradox leads to fewer errors overall, but significantly higher impact when errors do occur.
One wrong response can scale instantly.
Not every situation should involve AI
Some conversations require judgment, not generation.
AI performs best with factual, structured information.
Situations involving emotions, ambiguity, or responsibility require human decision-making.
Applying AI everywhere creates risk instead of efficiency.
What responsible AI customer support requires
If AI is part of customer communication, responsibility must be built into the system itself – not left to people or processes.
AI-agnostic by design
AI should be replaceable. The architecture should remain stable.
Responsible platforms cannot depend on a single AI model or vendor.
Organizations must be able to use, change, or combine AI providers as strategies, regulations, or risks evolve.
AI should be replaceable.
The architecture should remain stable.Different situations require different levels of AI involvement
Not every conversation should be automated.
Customer interactions are not equal. Some require speed and efficiency. Others require judgment and responsibility.
A responsible system must support multiple AI modes:● AI-only● AI-assisted● Human-onlyControl over when and how AI is used is essential for responsible customer support.Transparency and traceability are mandatory
Every AI response must be explainable.
AI-generated messages should never be a black box.Responses must be traceable to:● data sources● knowledge base entries● customer actions● system decisions
Transparency is the foundation of trust, auditing, and accountability in AI-driven customer support.Auditing matters as much as generation
Quality control cannot happen only in real time.
Generating responses and verifying them are different tasks.
Responsible platforms treat post-conversation review as a first-class capability.
AI should evaluate:● correctness● risk● tone● policy compliance
Only audited systems can scale safely.
How Beesender puts these principles into practice
Operates 24/7 – within defined boundaries
AI responds instantly across channels – always within rules defined by the organization.
Speed is enabled by governance – not by chaos.
Follows workflows, not impulses
Every automated interaction follows routing logic, role-based permissions, and escalation paths.
AI does not operate outside the system.
Works with agents – not instead of them
AI can assist, draft, summarize, or automate – but accountability remains with human teams.
Control stays with people.
Enterprise foundation behind Beesender
Beesender is built on Creatio — an agentic CRM & workflow platform with no-code and AI at its core.
Сomplex customer support operations
Governed workflows and role-based control
AI-driven decisioning with human accountability
Auditability and compliance by design
Why Beesender is the natural choice for text-based customer communication on Creatio
Creatio provides the enterprise execution foundation.
Beesender extends it with everything required for modern, AI-enabled text communication.
Native execution inside Creatio workflows
Chats, bots, routing, and handoffs are embedded into Creatio records and workflows – not bolted on from the outside.
One system for bots, agents, inbound, and outbound
Beesender unifies chatbots and agents, inbound conversations and outbound messaging, inside one controlled communication model.
Conversation data becomes operational data
Customer messages, AI suggestions, agent actions, and outcomes are stored, linked, and auditable as part of the CRM record.
Engineered for real-world support operations
Beesender is used in environments with hundreds of agents, regulated industries, multilingual operations, and cloud or on-site deployments — where failure is not an option.
Today, Beesender is the #1 product in the Chats & Chatbots category on the Creatio Marketplace, recognized as Product of the Year in 2019, 2020, and 2025.
Chosen by Creatio customers for mission-critical communication.
Beesender supports real customer communication at scale — across regulated industries, regions, and high-availability environments.
FAQ
How to buy Beesender?
You can buy Beesender at the Creatio marketplace. Contact us, the Creatio sales team, or any Creatio partner for a quote.
How many products are there?
There are eignt Beesender products:● Beesender Chat Master● Beesender Bot Master● Beesender Outbound● Beesender Omnichannel● Beesender Server On-prem● Beesender Server Cloud● Beesender Unlim Server● Beesender Unlim
Please order a demo via chatbot or send your request directly to moc.redneseeb%40tcatnocWhat is included in the license price?
● 365-day subscription to use the product● basic setup services● initial user training● access to the knowledge base
What platforms does Beesender work on?
● Creatio Studio Enterprise ● Marketing Creatio● Sales Creatio● Service Creatio● Creatio Portals● Any previous Creatio products starting from the bpm'online 7.11 version
Do you have Trial and Freemium options?
Any Creatio customer can get one Beesender Chat Master license absolutely free and with the exact same functionality as the paid version. You can use this free license before you decide to buy any Beesender licenses.
If you need a one-week trial license of any other Beesender product, please contact the Creatio sales executive or Creatio integrator you work with. You can also contact us directly via chatbot or by sending your request to moc.redneseeb%40tcatnoc.What channels do you offer?
● Live Chat for websites● Facebook● Facebook Messenger● Facebook Workplace● WhatsApp Business API*● Instagram Direct● Instagram Comments● WeChat● Twitter● Skype● Microsoft Teams● Telegram● Viber● Line● SMS● Customer portal● Mobile applications (via API)● Creatio platform users● Drift (coming soon)● Intercom (coming soon)
* Beesender can be integrated with your company's official WhatsApp Business API account (paid option).
Please read this article on our blog to find out the details.
Want to learn more about Beesender?
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