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Customer support in the AI era requires more than automation.
It requires responsibility.
Beesender is a customer support platform for organizations that scale AI without losing control, accountability, or trust.
AI answers questions. People remain responsible for outcomes.
What changes when AI enters customer support
AI improves speed and scale – but it also introduces new operational and reputational risks.
AI scales faster than human control
Speed without oversight creates blind spots.
AI can generate responses instantly and at massive scale.
Human teams cannot realistically monitor, validate, or review every AI-generated interaction in real time.
Unchecked speed becomes operational risk.
Responsibility becomes blurred
When everyone is involved, no one is accountable.
When AI prepares responses, agents send them, and systems automate decisions, responsibility becomes fragmented.
In critical moments, companies still carry full accountability – regardless of how the response was created.
Errors become rarer – and more dangerous
Fewer mistakes. Higher consequences.
As AI accuracy improves, human vigilance drops.
This paradox leads to fewer errors overall, but significantly higher impact when errors do occur.
One wrong response can scale instantly.
Not every situation should involve AI
Some conversations require judgment, not generation.
AI performs best with factual, structured information.
Situations involving emotions, ambiguity, or responsibility require human decision-making.
Applying AI everywhere creates risk instead of efficiency.
What responsible AI customer support requires
If AI is part of customer communication, responsibility must be built into the system itself – not left to people or processes.
AI-agnostic by design
AI should be replaceable. The architecture should remain stable.
Responsible platforms cannot depend on a single AI model or vendor.
Organizations must be able to use, change, or combine AI providers as strategies, regulations, or risks evolve.
AI should be replaceable.
The architecture should remain stable.Different situations require different levels of AI involvement
Not every conversation should be automated.
Customer interactions are not equal. Some require speed and efficiency. Others require judgment and responsibility.
A responsible system must support multiple AI modes:● AI-only● AI-assisted● Human-onlyControl over when and how AI is used is essential for responsible customer support.Transparency and traceability are mandatory
Every AI response must be explainable.
AI-generated messages should never be a black box.Responses must be traceable to:● data sources● knowledge base entries● customer actions● system decisions
Transparency is the foundation of trust, auditing, and accountability in AI-driven customer support.Auditing matters as much as generation
Quality control cannot happen only in real time.
Generating responses and verifying them are different tasks.
Responsible platforms treat post-conversation review as a first-class capability.
AI should evaluate:● correctness● risk● tone● policy compliance
Only audited systems can scale safely.
Join the growing trend of text-based communication where your customers (and competitors) are already active
Beesender enables you to automate critical business processes for customer care, sales, marketing, and HR using powerful robotized chats
Customer Support
Manage chats, cases, and SLAs in one interface
Sales Teams
Qualify leads through chatbots and live chat
Marketing
Launch campaigns, NPS surveys, and promotions
HR Teams
Automate applicant screening and interview scheduling
Make your brand accessible to the customerin all communication channels
Web sites. Messengers. Social networks. Portals. Apps. SMS.
Most Popular
Additional
Custom Channels*
* Custom channels can be added upon request on a paid basis
Communication robots Beesender
Work 24/7
Chatbots (or virtual assistants) don't get tired, don't go on vacation, don't have a bad mood.
Follow rules
Even when customers speak different languages, Beesender chatbots always know what to answer and what to do next.
Help agents
The functionality of hybrid chats allows chatbots to work together with contact center agents or instead of them.
Solutions
For Retail & E-commerce
● Omnichannel customer support● Loyalty program activation● Corporate communications
For Banking & Insurance
● Sales process automation● Customer feedback registration● ATM locator
For Healthcare
● Omnichannel contact center● Next visit recommendation● Appointment confirmation
For Manufacturing
● Industrial safety trainings● Service cases registration● Dealership quality control
For Auto Dealers
● Marketing campaign automation● Service appointment scheduling● NPS and CSI surveys
For Online Gaming
● Lead generation in messengers● Outbound chats● Claim management
About Beesender
We built our first chatbot in 2016.
Beesender is a European SAAS product development company.
Our mission is to bridge the gap between customers and large businesses, enabling seamless communication through live chats, messengers, and social networks.To achieve this, we're developing professional chat and chatbot software utilizing Creatio's no-code platform.
Together with our partner, Aimaras, we have worked with Creatio since 2005. As a marketplace leader, we are Creatio Partner of the Year in 2019 and 2020.
Some facts in numbers
Happy clients
We work with clients in 28 countries, from the USA and Canada to Argentina and Indonesia. Together, they serve millions of customers from all around the world.
Languages
Our ready-made virtual assistants speak 20 languages, from English and Spanish to Arabic and Hindi. If needed, additional languages can be added within minutes.
Years of experience
Since our start in October 2016, we have gained extensive experience in conversational marketing and contact center automation, serving customers across various industries.
Our Customers
FAQ
How to buy Beesender?
You can buy Beesender at the Creatio marketplace. Contact us, the Creatio sales team, or any Creatio partner for a quote.
How many products are there?
There are eignt Beesender products:● Beesender Chat Master● Beesender Bot Master● Beesender Outbound● Beesender Omnichannel● Beesender Server On-prem● Beesender Server Cloud● Beesender Unlim Server● Beesender Unlim
Please order a demo via chatbot or send your request directly to moc.redneseeb%40tcatnocWhat is included in the license price?
● 365-day subscription to use the product● basic setup services● initial user training● access to the knowledge base
What platforms does Beesender work on?
● Creatio Studio Enterprise ● Marketing Creatio● Sales Creatio● Service Creatio● Creatio Portals● Any previous Creatio products starting from the bpm'online 7.11 version
Do you have Trial and Freemium options?
Any Creatio customer can get one Beesender Chat Master license absolutely free and with the exact same functionality as the paid version. You can use this free license before you decide to buy any Beesender licenses.
If you need a one-week trial license of any other Beesender product, please contact the Creatio sales executive or Creatio integrator you work with. You can also contact us directly via chatbot or by sending your request to moc.redneseeb%40tcatnoc.What channels do you offer?
● Live Chat for websites● Facebook● Facebook Messenger● Facebook Workplace● WhatsApp Business API*● Instagram Direct● Instagram Comments● WeChat● Twitter● Skype● Microsoft Teams● Telegram● Viber● Line● SMS● Customer portal● Mobile applications (via API)● Creatio platform users● Drift (coming soon)● Intercom (coming soon)
* Beesender can be integrated with your company's official WhatsApp Business API account (paid option).
Please read this article on our blog to find out the details.
Want to learn more about Beesender?
Complete the form below and get an individual demo