Beesender as a responsible AI customer support system
Beesender is not a standalone AI tool and not just an omnichannel chat solution.It is an execution layer for customer support — where AI, human teams, and governance operate together within a single system.The goal is not to automate more conversations.The goal is to scale customer support responsibly — without losing control, accountability, or trust.
When this solution becomes essential
Beesender is designed for organizations that face operational complexity in customer support.
Typically, these are teams that need to:
Scale
customer interactions across multiple channels
Introduce AI
without creating blind spots or unmanaged risks
Combine
automation with human judgment
Operate
in environments where compliance, auditability, and accountability matter
How Beesender works in real customer support operations
Customer interactions enter a single interaction layer
All digital conversations are centralized, regardless of where they originate.
Context is evaluated before any response is produced
The system considers conversation history, customer data, and operational rules.
Rules determine the level of AI involvement
Each interaction follows predefined logic that defines whether AI can respond autonomously, assist a human, or be excluded entirely.
Responses are generated, assisted, or handled by humans
AI acts only within the boundaries defined by the organization.
Every action remains traceable and reviewable
Decisions, responses, and outcomes are logged for transparency, auditing, and continuous improvement.
Different levels of AI involvement — by design
Not every customer interaction should be automated.
Beesender supports multiple modes of AI involvement within the same system:
AI-only
For structured, low-risk interactions where speed and consistency are critical.
AI-assisted
Where AI supports human agents with drafts, recommendations, or summaries — while final responsibility stays with people.
Human-only
For situations that require judgment, empathy, or explicit accountability.
Enterprise foundation behind Beesender
Beesender is built on Creatio — an agentic CRM & workflow platform with no-code and AI at its core.
Сomplex customer support operations
Governed workflows and role-based control
AI-driven decisioning with human accountability
Auditability and compliance by design
Why Beesender is the natural choice for text-based customer communication on Creatio
Creatio provides the enterprise execution foundation.
Beesender extends it with everything required for modern, AI-enabled text communication.
Native execution inside Creatio workflows
Chats, bots, routing, and handoffs are embedded into Creatio records and workflows – not bolted on from the outside.
One system for bots, agents, inbound, and outbound
Beesender unifies chatbots and agents, inbound conversations and outbound messaging, inside one controlled communication model.
Conversation data becomes operational data
Customer messages, AI suggestions, agent actions, and outcomes are stored, linked, and auditable as part of the CRM record.
Engineered for real-world support operations
Beesender is used in environments with hundreds of agents, regulated industries, multilingual operations, and cloud or on-site deployments — where failure is not an option.
Today, Beesender is the #1 product in the Chats & Chatbots category on the Creatio Marketplace, recognized as Product of the Year in 2019, 2020, and 2025.
We are proud of working with each of our partners as they gave us enough support to become one of the leading companies. Here’s a short list of those who have already seen the quality of our services in practice: